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Alchemy : the surprising power of ideas that don't make sense / Rory Sutherland. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: London : W H Allen, an imprint of Ebury Publishing, [2019]Copyright date: �2019
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.827 SUT.
The Gen Z frequency : how brands tune in and build credibility / Gregg L. Witt and Derek E. Baird. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York, NY : Kogan Page Limited, 2018Copyright date: �2018
Availability: Items available for loan: Clonmel Library (1)Location, call number: Main Collection 658.827 WIT.
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2018]
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.827 WHE.
A critical analysis of Dove's viral video 'Onslaught' advertisement and complexities of commodity feminism as an advertising strategy.. [Extended Essay]. Laura Ellen Kelly. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2017
Dissertation note: Thesis submitted for B.A. in Visual Communications 2017
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Graphics 05/17.
Health Food Packaging: Does the packaging and advertising of health food products effect the obesity epidemic in positive or negative ways? . [Extended Essay]. Aimee Lydon. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2017
Dissertation note: Thesis submitted for B.A. in Visual Communications 2017
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Graphics 06/17.
Analysis of the media's perception and representation of the lesbian, gay, bisexual, transgender, queer, intersex (LGBTQI) commuity with a particular focus on advertising. Does the media reflect a stereotypical or accurate protrayal of LGBTQI culture? . [Extended Essay]. Meg O Regan. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2017
Dissertation note: Thesis submitted for B.A. in Visual Communications 2017
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Graphics 09/17.
Adcreep : the case against modern marketing / Mark Bartholomew. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Stanford, California : Stanford Law Books, an imprint of Stanford University Press, 2017
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 659.1 BAR .
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Kogan Page, 2017
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.872 ROW.
Advertising, promotion and other aspects of integrated marketing communication / Terence A. Shimp, and J. Craig Andrews. by
Edition: 10th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, OH : Cengage, 2017
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.802 AND.
YCN student annual 15/16 by
Material type: Text Text; Format: print
Publication details: London : YCN, [200-?]-
Other title:
  • You Can Now since 2001.
Availability: Items available for loan: LSAD Library (3)Location, call number: Main Collection 741.6 YCN , ...
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York, NY : Routledge Taylor & Francis Group, 2016
Availability: Items available for loan: Clonmel Library (1)Location, call number: Main Collection 659.101 FEN.
The critical success factors of Viral Marketing. [thesis] / Neil Timothy. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for B.Bus in Business Management Systems (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis B.Bus. BMS 16/01.
Art-write : the writing guide for visual artists : crafting effective artist statements and promotional materials / by Vicki Krohn Amorose. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Eugene, Oregon : Luminare Press, [2013]
Other title:
  • Writing guide for visual artists
  • Crafting effective artist statements and promotional materials
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 808.06 AMO .
Kids and branding in a digital world / Barrie Gunter. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Manchester : Manchester University Press, 2016
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 658.827 GUN .
"Viral advertising satisfies the core requirement for advertisers in the digital age; the necessity to get people interested". A discussion on the recent advertising phenonemon, viral marketing. [Extended essay]. Mark Lynch by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2016
Dissertation note: Thesis submitted for B.A. in Visual Communications 2016
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Graphics 03/16.
An analysis of energy supplier television advertisements within urban Irish and English cultures. [Extended Essay]. Jack Bowler. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2016
Dissertation note: Thesis submitted for B.A. in Animation and Motion Design 2016
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Animation and Motion Design 01/16..
A discussion of Pixar's 'Inside out' and the relationship it has with gender construction. [Extended Essay]. Neasa Carroll. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2016
Dissertation note: Thesis submitted for B.A. in Animation and Motion Design 2016
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Animation and Motion Design 02/16..
A multimodal analysis of the dynamics of persuasive communication in the McDonald's animated advertisement 'Arch Enemies' 2015. [Extended Essay]. Eoin McCaffrey. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2016
Dissertation note: Thesis submitted for B.A. in Animation and Motion Design 2016
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Animation and Motion Design 05/16..
Start me up! : New branding for businesses by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin : Gestalten, 2015
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 741.6 BRA .
The use of colour and production techniques in gender specific advertisements towards children: an analysis of LEGO commercials focusing on LEGO friends and LEGO city. [thesis] / Jennifer Ryle. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick School of Art and Design/ LIT, 2015
Dissertation note: Thesis submitted for B.A. in Visual Communications 2015.
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Graphics 15/14.
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