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Marketing management / Philip Kotler, Kevin Lane Keller and Alexander Chernev by
Edition: Sixteenth edition.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publisher: Hoboken, NJ : Pearson Education, 2022
Availability: Items available for loan: Moylish Library (2)Location, call number: Main Collection 658.8 KOT, ... Not available: Moylish Library: On Order (1).
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
Edition: 9th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hackensack : World Scientific Publishing, 2021
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 WIR.
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Marketing research / Alvin C. Burns and Ann Veeck. by
Edition: Ninth edition, Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow : Pearson, [2020]
Availability: Not available: Moylish Library: Checked out (1).
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Marketing research : applied insight / Daniel Nunan, David F. Birks, Naresh K. Malhotra. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow : Pearson Education, 2020
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.83 NUN. Thurles Library (1)Location, call number: Main Collection 658.83 NUN.
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Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: Seventh edition, Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020
Availability: Not available: Moylish Library: Checked out (1).
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Supply chain management : strategy, planning and operation / Sunil Chopra. by
Edition: Seventh edition, global edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Harlow, United Kingdom : Pearson Education Limited, 2019
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.7 CHO. Thurles Library (1)Location, call number: Main Collection 658.7 CHO.
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Marketing management / Philip Kotler et al. by
Edition: Fourth European edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education Limited, 2019
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 KOT.
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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: New York : Kogan Page Ltd, [2019]Copyright date: 2019
Availability: Not available: Moylish Library: Checked out (1).
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Supply Chain Management : Strategy, Planning, and Operation, / Sunil Chopra by
Edition: 7th ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Harlow, United Kingdom : Pearson Education Canada, 2019
Online access:
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Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen. by
Edition: 4th European edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, England : Pearson, 2019
Online access:
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Consumer behavior / Leon G. Schiffman and Joe Wisenblit by
Edition: Twelfth edition
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Harlow, England : Pearson ; 2019
Other title:
  • Consumer behaviour
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8342 SCH. Thurles Library (1)Location, call number: Main Collection 658.8342 SCH.
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The Financial Times Guide to Social Media Strategy : Boost your business, manage risk and develop your personal brand. by Series: Financial times guides
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Harlow, United Kingdom : Pearson Education Limited, 2018
Other title:
  • Guide to Social Media Strategy : Boost your business, manage risk and develop your personal brand.
Online access:
Availability: No items available.
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Business communication today / Courtland L. Bovée and John V. Thill. by
Edition: Fifteenth edition, global edition
Material type: Computer file Computer file; Format: electronic available online remote
Publisher: Harlow, United Kingdom : Pearson, 2020
Online access:
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2018]
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.827 WHE.
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Digital marketing analytics : making sense of consumer data in a digital world / by Chuck Hemann, Ken Burbary. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Indianapolis : Que, 2018
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.87 HEM.
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Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business / by Joel Backaler. by
Edition: 1st ed. 2018.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.827 BAC.
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An Investigation of Alternative Trading Partners for Irish Food Producers affected by Brexit. [thesis] / Jurate Vaiciuniene by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2017
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 17/01.
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An Exploration of Traditional Recruitment and Selection Process Influenced by Exponential Growth of Social Media Practices. [thesis] / Gabriele Zubaviciute by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2017
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 17/02.
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The Co-Creation of Brand Identity using Social Influences. [thesis] / Sarah Keary. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2017
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 17/03.
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Marketing Consultancy Plan for Thomond Village. [thesis] / Serena Glennon by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2017
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 17/04.
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