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Marketing strategy case studies: Tesco – triumph and tragedy. by
Material type: Film Film; Format: available online remote; Type of visual material: videorecording
Publisher number:
  • 1165245 Kanopy
Publisher: TV Choice, 2015Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2018
Online access:
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A critical analysis of Dove's viral video 'Onslaught' advertisement and complexities of commodity feminism as an advertising strategy.. [Extended Essay]. Laura Ellen Kelly. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2017
Dissertation note: Thesis submitted for B.A. in Visual Communications 2017
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Graphics 05/17.
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Health Food Packaging: Does the packaging and advertising of health food products effect the obesity epidemic in positive or negative ways? . [Extended Essay]. Aimee Lydon. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2017
Dissertation note: Thesis submitted for B.A. in Visual Communications 2017
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Graphics 06/17.
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Analysis of the media's perception and representation of the lesbian, gay, bisexual, transgender, queer, intersex (LGBTQI) commuity with a particular focus on advertising. Does the media reflect a stereotypical or accurate protrayal of LGBTQI culture? . [Extended Essay]. Meg O Regan. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2017
Dissertation note: Thesis submitted for B.A. in Visual Communications 2017
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Graphics 09/17.
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Advertising, promotion and other aspects of integrated marketing communication / Terence A. Shimp, and J. Craig Andrews. by
Edition: 10th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, OH : Cengage, 2017
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.802 AND.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: Seventh edition, global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education Limited, [2016]
Availability: Not available: Thurles Library: Checked out (1).
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The critical success factors of Viral Marketing. [thesis] / Neil Timothy. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for B.Bus in Business Management Systems (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis B.Bus. BMS 16/01.
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The codes of gender : identity and performance in pop culture / produced by the Media Education Foundation ; written & directed by Sut Jhally. by
Material type: Film Film; Type of visual material: videorecording
Language: English
Publisher number:
  • 1216728 Kanopy
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016
Other title:
  • Identity and performance in pop culture
In: Media Education Foundation Collection
Online access:
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Marketing communications / Lynne Eagle, Stephan Dahl, Barbara Czarnecka, and Jenny Lloyd. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, Taylor & Francis Group, 2015
Availability: Items available for loan: Thurles Library (1)Location, call number: Short Loan 658.802 EAG .
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Taken by surprise : cutting-edge collaborations between designers, artists and brands / [edited by Robert Klanten, Sven Ehmann and Anna Sinofzik ; text and preface by Anna Sinofzik]. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: Berlin : Gestalten, 2012
Availability: Items available for loan: LSAD Library (2)Location, call number: Main Collection 745.1 KLA , ...
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 5. ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex : Pearson Education, c2012
Availability: Items available for loan: Clonmel Library (1)Location, call number: Main Collection 659.1 CLO. Moylish Library (2)Location, call number: Main Collection 659.1 CLO, ...
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Goodvertising : creative advertising that cares / Thomas Kolster. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Thames & Hudson, 2012
Other title:
  • Creative advertising that cares
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 659.1 KOL .
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Kleppner's Advertising procedure / W. Ronald Lane, Karen Whitehill King, Tom Reichert. by
Edition: 18th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall/Pearson, c2011
Other title:
  • Advertising procedure
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 659.1 LAN .
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Guerrilla advertising 2 : more unconventional brand communications / Gavin Lucas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2011
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 659.1 LUC .
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; London : Pearson, c2010
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 659.1 CLO .
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This is advertising / Eliza Williams. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2010
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 659.1 WIL .
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Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 8th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States ; United Kingdom : South-Western/Cengage Learning, c2010
Availability: No items available.
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Advertising : principles and practices / Sandra Moriarty, Nancy Mitchell, William Wells. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : London : Prentice Hall ; Pearson Education [distributor], 2008
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 659.1 MOR.
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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / by Pete Barry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thames & Hudson, 2008
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 659.1 BAR.
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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2008
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.827 MOR . Thurles Library (2)Location, call number: Main Collection 658.827 MOR, ...
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